Mark Sutherland

The personal site of Mark Sutherland, eCommerce & Digital Leader

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Is fast growth still possible in B2C?

Just when you thought that all the UK’s mainstream outlets and most of the niche ones had established an online presence, along comes an outsider to shake them up.

We’ve seen this trend revolutionise the high street here in the UK, with chains such as BHS, Woolworths, Borders and HMV disappear as the combination of new online competition such as Amazon and ASOS and first class online/high street combination stores like John Lewis‘s and Next squeeze them out. Well could the next competitor come from Europe?

Online store Zalando has been growing fast, predominantly in it’s native DACH region (Germany, Austria, Switzerland), and revenues reached €3bn in just 7 years of trading. Now operating in 15 European countries, Zalando achieves impressive loyalty amongst it’s users, with 80% of it’s purchases being from repeat customers. Starting out in shoes, Zalando has established product lines across a range of fashion items for Men, Women and children.


It’s clear product detail page compares well with the Wyndsor‘s page I reviewed some time ago here, and what I can’t show you on the still image is the rotation of the shoe that occurs onscreen.

I think Zalando does pose a real threat to Britain’s existing high street and online retailers and I wouldn’t be at all surprised if they are already gearing up to face that threat.

For more information on Zalando, here’s an infographic giving more detail. You can also read more here



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How are shopping habits changing?

I’ve been looking recently at the different patterns of behaviour of people in different age groups for work as I’ve recently joined National Savings & Investments, where the customer base is mainly in their 50’s and older. In the course of that investigation, I came across this infographic on the mobile shopping habits of Millenials, and whilst it’s not that useful for work, thought I’d share it here and in full below. Let me know whether you think it’s interesting.

Study: Millennials

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