Mark Sutherland

The personal site of Mark Sutherland, eCommerce & Digital Leader

Is fast growth still possible in B2C?

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Just when you thought that all the UK’s mainstream outlets and most of the niche ones had established an online presence, along comes an outsider to shake them up.

We’ve seen this trend revolutionise the high street here in the UK, with chains such as BHS, Woolworths, Borders and HMV disappear as the combination of new online competition such as Amazon and ASOS and first class online/high street combination stores like John Lewis‘s and Next squeeze them out. Well could the next competitor come from Europe?

Online store Zalando has been growing fast, predominantly in it’s native DACH region (Germany, Austria, Switzerland), and revenues reached €3bn in just 7 years of trading. Now operating in 15 European countries, Zalando achieves impressive loyalty amongst it’s users, with 80% of it’s purchases being from repeat customers. Starting out in shoes, Zalando has established product lines across a range of fashion items for Men, Women and children.

zalando

It’s clear product detail page compares well with the Wyndsor‘s page I reviewed some time ago here, and what I can’t show you on the still image is the rotation of the shoe that occurs onscreen.

I think Zalando does pose a real threat to Britain’s existing high street and online retailers and I wouldn’t be at all surprised if they are already gearing up to face that threat.

For more information on Zalando, here’s an infographic giving more detail. You can also read more here

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Author: amjsutherland

Hi, thanks for visiting. I'm an eCommerce Consultant and I’ve built and driven websites in both ecommerce and ebanking to deliver increased growth and revenue by focusing relentlessly on improving the user experience. I'm a great believer that the digital world offers traditional and new organisations alike the chance to reinvent themselves, discover new markets and new levels of operational efficiency. On that theme, I spoke recently on the topic of eProcurement and it's place in the Digital Sales armoury of a modern B2B company at the B2B Online conference in London on 1st December 2015. I am available to advise on Digital and eCommerce strategy. Contact me here or call +44 (0)7545 392767

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