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Lessons in Transformation – Tom Barney

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Over the past couple of months I’ve been recording video sessions with experts in Digital Transformation for my company, Transform to Digital.

This was the first of Transform to Digital‘s Lessons in Transformation series. In this video I’m joined by Tom Barney from global IT solutions provider Insight to find out what he’s learned from past projects and how things have changed recently due to Covid-19.

We are Transform to Digital, a specialist consultancy focusing on B2B and B2C eCommerce Strategies. We can help you make digital your new normal, building resilience for your business, driving a positive return on investment, and adding value for your customers. Contact us at our website, and don’t forget to subscribe to this channel here.

5 key differences between B2B and B2C eCommerce sites – Mark Sutherland

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I recently put an article together on linkedin called “5 key differences between B2B & B2C eCommerce sites“. You can view it here.

Digital Shelf Cafe

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I took part in a really interesting Digital Shelf Cafe with Christian Hassold of Salsify earlier today. Lots of good chat around #b2becommerce #digitaltransformation and the challenges that #covid19 is posing for businesses of all sizes. Thanks to Christian for inviting me. Hope you all enjoy watching.

https://youtu.be/CiFz2dQGsW0

Speaking at “Manic Mondays #4”

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I visited Eindhoven recently to speak at “Manic Mondays #4”, an event run by the innovative Dutch digital marketing consultancy @Tech_To_Market

I was focusing on the topic of change and digital transformation in large B2B operations, and the challenges and pitfalls of running such a project – under the title “beware of the Hippo”. It appeared to be well recieved and I enjoyed the opportunity to speak with people working in the hi-tech sector in the Netherlands – and was surprised how few have begun the ecommerce journey.

See more about the event here

#ecommerce #digital #b2b #change #transformation #consultancy

Ricoh eShop

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Well, this is the first time that an eCommerce site I’ve worked on has had this sort of exposure. It’s baby steps for the Ricoh eShop, and a very exciting time!