Just a quick note to say how pleased I am that the work I did at NS&I; justifying and preparing the ground for an agile web operations team working with analytics and A/B testing to drive improved customer experience has paid off so spectacularly.
I found out this evening that some of the changes they have been able to drive on their marketing site have improved performance of page elements by 200%. It’s a real testament to the power of data driven change, and I’m proud to have played a small part in that process.
Published by amjsutherland
Thanks for visiting. I'm a Digital Leader and eCommerce expert, who consults with organisations from manufacturing, distribution and banking to support their Digital Transformation processes.
I'm a great believer that the digital world offers traditional and new organisations alike the chance to reinvent themselves, discover new markets and new levels of operational efficiency.
I and my partners are available to advise on Digital Transformation and eCommerce strategy. Contact me via my company page www.transformtodigital.com
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Mark Sutherland 