Just a quick note to say how pleased I am that the work I did at NS&I; justifying and preparing the ground for an agile web operations team working with analytics and A/B testing to drive improved customer experience has paid off so spectacularly.
I found out this evening that some of the changes they have been able to drive on their marketing site have improved performance of page elements by 200%. It’s a real testament to the power of data driven change, and I’m proud to have played a small part in that process.
Mark Sutherland 